Lido Snack Shack
Branding
2026
This project was for a client during my time at Pure Leisure Marketing. The brief was to develop a logo and identity for a poolside food hut at a UK holiday resort. Working from the client's moodboard and an initial set of logo concepts, I refined the branding and applied the visual identity to the hut using the sketches from the architect. I was also responsible for selecting the food photography inspiration, and using this to design the menu screens that would be in the hut. I wanted the design to feel fun and playful, whilst remaining food related. This design represents the resort's vision of having a vibrant circus and festival aesthetic to the area.